Introducing Alyssa Gold, itrek’s New Chief Operating Officer

itrek is thrilled to announce that we’ve hired a new Chief Operating Officer, Alyssa Gold, an accomplished senior executive with a track record of developing strategic partnerships, establishing high-performance team cultures and accelerating growth. Her first day at itrek will be August 25th.

Prior to joining itrek, Alyssa was focused on consulting for organizations that were reeling from COVID-19. She provided strategic plans for streamlining department performance, as well as change management frameworks and strategies for enhancing productivity and operational efficiency. She also counseled C-Suite leaders to establish high-performing, integrated teams, break down silos and support talent growth.

An award-winning marketing and operations executive with a 20-year career at integrated agencies and media companies, Alyssa previously served as General Manager and Senior Vice President at ICF Next. She expanded the global agency’s national footprint by opening a new office in New York, where she directed all office activities, increased staff strength, mentored talent and led business development initiatives that resulted in millions of dollars in revenue for the agency. She also directed strategic marketing and PR programs for clients such as PepsiCo and Unilever to reinforce brand image and reputation, enhance digital and social engagement, navigate PR challenges and maximize product sales.

Alyssa holds a B.A. from Washington University in St. Louis and an MBA from NYU’s Stern School of Business. She’s had a strong connection with Israel since childhood based on frequent trips to visit family members. This led to her spending a high school semester in Jerusalem on NFTY’s EIE program, leading a NFTY in Israel summer trip, and participating in two UJA-Federation trips.

“itrek seamlessly brings together my love for Israel and my passion for both my professional and lay leadership work,” Alyssa said. “The organization is poised for tremendous growth and expansion as it enters its second decade, and I’m thrilled to be joining the team at such an exciting time. I’m looking forward to collaborating with all of itrek’s stakeholders to create a dynamic and innovative plan forward, building upon the organization’s strong foundation.”

“We’re excited to have a proven operator like Alyssa join our leadership team,” said itrek Co-Founder and CEO, Gil Galanos. “We looked far and wide for the right person to fill this role and feel confident that we’ve made the right choice. Alyssa is creative, entrepreneurial and solutions-oriented— and a perfect fit for itrek as we accelerate our growth in 2022 and beyond.”