Viva Sarah Press spent nearly three decades interviewing Israel’s startup leaders in her role as a journalist — reporting on the tech wins and failures, audacious ideas, and where Israel fits in the global tech scene. She then switched to get hands-on experience in the startup world and now helps build the tech from the inside. At present, you can find her as Product-UX Lead at Kardome. Before that, she served as a core Product-UX researcher at Q, helping build a stealth product through to its acquisition by Apple (Apple’s second biggest ever). You can say she lives where deep tech meets human intuition. Beyond the Tech: Viva is a proud mom to three teens, an award-winning speaker, an award-winning university lecturer, a published author, and an ex-journalist. She loves meeting and speaking to groups from abroad to give them a window into the culture and stories of Israel they won’t get from a guidebook. You can read more about her work here: www.vivaspress.com